Tuesday, October 5, 2010

Green vision

As a graphic designer I consider the environmental impacts of graphic design products throughout a life cycle that includes: raw material; transformation; manufacturing; transportation; use; and disposal.

I engage in sustainable practice and aim to use techniques, processes, and
materials that will help reduce the detrimental environmental, social, and
economic impact of the design.

When I develop a design or propose a concept I consider:
reducing the amount of materials required for production
using paper and materials made with recycled, post-consumer waste
printing with low-VOC inks
what production methods require the least amount of transport
if the product can fulfill more than one purpose
if the end-product is biodegradable or recyclable
if the end-product can be replaced by a digital, rather than printed, format